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August 8, 2013

Jewish Funders Network: Collaboration on Jewish NGDs Study


August 8, 2013

We are delighted to share a new report released today from 21/64 and the Dorothy A. Johnson Center for Philanthropy that paints a revealing picture of the next generation of major Jewish donors. The study is generously supported by the Joyce and Irving Goldman Family Foundation, the Max M. and Marjorie S. Fisher Foundation, and the Morningstar Foundation, with collaboration from the Jewish Funders Network.

The report, The Future of Jewish Giving, examines the ways Jewish identity shapes the causes these next gen donors care about, how they approach their giving, and how their approach differs from the generations that came before them.

Drawing from the research reported in Next Gen Donors: Respecting Legacy, Revolutionizing Philanthropy, this new report offers in-depth information and new insight as a new generation of Jewish donors starts their giving, revealing how these donors will affect the Jewish community for decades to come. Through analysis of national survey responses and dozens of direct, candid statements from Jewish next gen donors, the report reveals:

  • Jewish next gen donors do give to Jewish causes: Despite research that new generations of the Jewish community are less involved in formal religious practice than previous generations, these next gen donors continue to fund Jewish organizations, identifying religious and faith-based organizations as the second most common area of their giving.
  • Jewish next gen donors are driven by values: Inherited values, often learned from parents and grandparents, drive these donors in their philanthropy. Jewish next gen donors report seeking a balance between honoring and respecting their family legacy while looking for new ways to make an impact.
  • Jewish next gen donors are eager to be more formally involved in family philanthropy: These donors report not being as involved in their families’ giving as they would like to be, and striving for a more active role. Many Jewish next gen donors, frustrated by the lack of formal engagement in their own families, often look elsewhere for meaningful philanthropic engagement and experience.
  • Jewish next gen donors seek to revolutionize philanthropy: Like most next gen donors, Jewish next gen donors are looking for new, innovative ways to maximize the impact of their giving by exploring more hands-on experience and shifting to more peer-oriented giving.

We know the world of philanthropy is facing deep transformation, and only organizations that adapt and learn how to “talk” the new language of funders will survive in the new funding context. This becomes even more critical as a new generation of donors is becoming philanthropically active. The report opens a fascinating window into the world of Jewish next gen donors, and it should be used a tool for families seeking to engage the younger generations.

JFN is an organization that serves funders, but it also builds bridges between donors and the community. We believe that donors and organizations benefit when they both can communicate and understand each other’s needs and demands. We hope this study leads to deepened engagement and discussion around these issues.

We welcome your thoughts about how JFN can continue to support the ways in which Jewish next gen donors are engaging philanthropically and in the world-at-large. We look forward to discussing this research with you at and #NextGenDonors and #JewishNGD.

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