Holland Sentinel: First-of-a-kind study on #NGD
January 28, 2013
A new report from Grand Valley State University’s Johnson Center for Philanthropy and 21/64, a non-profit consulting practice, provides a first-of-a-kind study on the habits of next-generation donors, who will inherit an unprecedented $40 trillion and are poised to be the most significant philanthropists in history.
The report, called Next Gen Donors looks at how the major donors of the future are approaching their giving and how it differs — and remains the same — from their parents and grandparents.
The report is the most comprehensive of its kind, drawing from 310 surveys from high-capacity young donors and 30 in-depth individual interviews. Young donors represent the future of philanthropy, but up until now, very little has been known about who the next generation of donors are and what they are interested in.
“Until now, there has been little research on this small but influential cohort of young people who hold the future of major philanthropy in their hands,” said Michael Moody, Frey Foundation Chair for Family Philanthropy at the Dorothy A. Johnson Center for Philanthropy. “This study helps us move beyond our preconceptions about next-gen donors, and shows – somewhat surprisingly – that they have some strong similarities to previous generations of donors, even while clearly wanting to make big changes in how philanthropy is done.”
The Dorothy A. Johnson Center for Philanthropy is an academic center focused on increasing the efficiency and effectiveness of the charitable sector. Their work involves conducting research, teaching effective practices, and providing pathways to service. They work extensively in West Michigan and throughout the state of Michigan, nationally and internationally.